Youtube, What Happened mate?.. You Used to be Cool

google, slinkiemusic, feature, culture, youtube, elabor8, revaux, techno, dnb, underground

So we don’t often do industry insight type pieces here at slinkie because, well, we’re not exactly experts. But on this occasion we’ve done all our reading and feel pretty ready to put our two pence into the debate over Youtube’s bold new subscription proposal.

Basically then, Youtube are launching a new paid premium music service which offers users the chance to stream music in an advert free, high quality, span-dangling new way. This has been a long time coming for Google really and seems like a pretty legit way of getting some revenue from the popularity of their platform as a music service. Fair play.

The issue is though, that independent labels are being offered (I say offered, i mean forced) into accepting a deal which allows the artists a mere fraction of the revenue made by streaming the music. Obviously after Mr Google has had his big old slice, the slither afforded to some of our favourite artists will also have to be shared between the label, the artists agent, the publisher and potentially many more before the artist see’s a penny.

slinkiemusic, revaux, elabor8, techno, culture, feature, music, drumandbass                                           Boring graph showing Youtube’s dominance in the music streaming world

So as you can imagine, there have been many handbags thrown, with threats to even get the EU involved at some point. Things were getting desperate. Now though WIN (A sort of union put in place to try and ensure that musicians are paid correctly and fairly) is trying to push through a deal ensuring that musicians at least get the correct crediting and promotion online for their work, even if they are not getting paid quite as much as the major label artist roster.

The sad fact of the matter is though, that the streaming service we have chose to pledge our allegiance to is in fact, a greedy, content grabbing, cigar smoking soulless entity. Lest we forget that Google and Youtube have been uploading content from books for years without any of the correct permission, a case that simply resulted in Google using all of its mighty pit-bull lawyers to lean on the publishing companies and change what it actually means to lawfully share content.

As always then, all of this probably comes as quite welcome and settling news for the worlds major record labels. Receiving a lot of bad press recently for their outdated and out of touch methods of releasing music, it looks like everything is going to end up just peachy for Cowell and his peers while they flick the embers from their cigars onto our heads from their gold studded high horses.

Everyone loves an insightful slinkie

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REVAUX INTERVIEW + EXCLUSIVE GUEST MIX

So the slinkiemusic boys caught up with Revaux ahead of their forthcoming release and this is what happened…

JOE

Joe Brooks

RU

Ru Brooks


So, who is Revaux and how was the alias founded? You mentioned people struggle to pronounce it?

R: Revaux is myself, Ru Brooks, and my little brother Joe. And yeah, the name has tripped us up straight off the bat! It’s pronounced ‘reevo’, the name came from ‘Rievaulx’, a little village in North Yorkshire where we grew up.

J: Using the original spelling would’ve been confusing so we removed a few letters and made sure we kept the ‘X’ because they make DJs look super cool.


With regard to your musical background, are there any instrumental talents you possess?

J: I’ve been playing drums for about 10 years and Ru’s been playing bass guitar for a similar amount of time, which definitely helps when making drum & bass for some reason! Although in a track we are making at the moment I wrote most of the bassline and Ru designed most of the drums, so our roles aren’t set in stone.

R: Yeah, music’s always been in the fam, our mum’s a singer and our dad flits between writing piano compositions in 19/8 and experimental pirate albums (seriously that has happened).


Whilst on the topic of musical backgrounds, how do you feel your musical taste has evolved over the years?

R: I first heard ‘Masochist’ by Pendulum when I was a little metalhead in 2005 and suddenly thought I’m going to listen drum & bass forever, and so far so good! Since then, dance music in general has replaced the long hair, drop D distorted guitar thing I had going on previously but we both occasionally have a little Alter Bridge sing-a-long.

J: I love all kinds of electronic music, experimental stuff really interests me too. Also Motown and Funk. Lots and lots of funk. It’s all about MJ.


What artists have most heavily inspired you to create the Titan project?

R: I’m not gonna be a douche and say ‘no one inspired us maan, we’re just unique making our own sound maaan’… We are definitely still at the stage of finding our feet and learning the ropes of proper production. At the moment we’re really into techy stuff. Stray’s coming out with some bangers recently. Hybris’ quickfire percussion is pretty nuts too.

J: Mefjus and Octane & DLR are ridiculous. We eventually want to develop our own sound eventually but are still at the point of taking influence from these seasoned producers to find out what floats our boat the most.


Favourite tune of the summer?

R: my fave tune this summer has gotta be Paper Faces by Lenzman ft. Martyna Baker. He’s the king of rollers and the piano sample in it is just perfection. Awesome vocal and just the perfect summery tune really!

J: Her Waves by Halogenix, it’s nice to hear a producer so far ahead of the game making a tight liquid roller. Another awesome summer track.


We noticed you boys attended Gottwood Festival recently. How would you describe that experience and which artist particularly stood out for you?

R: Well it was just me actually, my best mate goes to uni in Bangor which isn’t far so he dragged us all up, I absolutely loved it! Faaaar too much house though, I do love house music but after a whole day of ‘bmtsbmts’ you do feel like something different. Calibre played a gorgeous 2 hours and had to put up with me shouting ‘WOODRUNNER’ at him for the whole thing. XYconstant and DJ Format were awesome too.


Do you have any festival plans for the rest of the summer?

R: We are both going to Secret Garden Party which we are pretty excited about, the past 2 years were awesome and its such a friendly vibe. SW4 will give us our trance fix too, Above & Beyond are our heroes!

J: I’m doing Beacons in Skipton too, a nice cheap festival close to home, northerners are fantastic festival company!


Pretend Harry Potter has just transformed you both into slinkies… who would travel down the most steps and why? We believe Ace Ventura holds the record…

R: I’m terrified of heights so I’d either race down as fast as possible to the bottom step or stand at the top quivering.

J: I’d stay at the top and admire the view, you can’t compete with Ace Ventura anyway.


If you could choose one body part to possess the similar expandability as a slinkie what would it be and why?

R: I’d have slinkie nipples, because it would make walking hilarious!

J: Slinkie fingernails, you could itch any part of your back without moving! Or a slinkie mouth to get food from the fridge from any distance.


Would you rather poop out 400,000 gallons of mayonnaise or 1 shuriken?

R: maybe a shuriken, it’d be no different than a bad curry shit.

J: Mayo, it’d almost be soothing.


Would you rather eat a pube sandwich or drink a vomit milkshake? 

J: Vomit milkshake as it wouldn’t taste any worse coming back up!

R: I agree, hairs in your mouth are rough as hell.


Would you rather rape a chicken or get raped by a walrus?

R: Chicken… it’s a horrific thought but it’d be much less of an ordeal.

J: Same, you guys have horrific imaginations!


Stream the snippets below before the full EP lands on the 11th at all good digital record stores.


To keep you hooked until then here is an exclusive promo mix constructed by Revaux 


Follow the Titan’s themselves here

Everyone Loves A Slinkie


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If DJ’s Were Footballers… This is How They Would Line Up

So the world cup has chewed us up and as usual, spat us out like an unwanted premature ejaculation. As a nation then we are no doubt feeling hurt, let down and altogether foolish for misplacing our trust and faith yet again.

But we have been racking our brain for any kind of link, between the world cup and the world of underground music. This is pretty much all we could come up with.

We have decided to compile a squad built of the world’s DJ’s, and imagined how they might line up on the world stage… To be fair they would still probably gel better than the England team.

Ben UFO (Neymar)

techno, slinkie, ben ufo, blog, feature, football, elabor8, slinkiemusicneymar, slinkiemusic, techno, feature, music, culture

Appearance-wise, alright they could not look any less like each other. But just like Neymar, UFO has managed to achieve iconic status way beyond his years through a combination of dedication and natural talent. Both captivate their audience with an immense level of skill and flair seemingly impossible for us mortals to achieve or mimic. In short, they are the match winners.

Deadmau5 (Roy Keane)

Deadmau5, slinkiemusic, techno, edm, blog, dnb, feature, cultureroy keane, slinkiemusic, techno, dnb, dark, edm

As with old Roy here, Deadmau5 notoriously loves a good moan. Neither have ever minced their words when it comes to slating their peers and as a result they have both collected many enemies. But nobody can fault the ability of Roy Keane, just as nobody from Rusko to Paris Hilton can ever fault the musical ability of Joel Zimmerman.

Ricardo Villalobos (George Best)

ricardo villalobos, slinkie, techno, edm, feature, blog, elabor8, slinkiemusicGeorge best, slinkie, music, edm, culture, feature, record label, techno

well, we love them both really don’t we? There’s a reason there’s so many George Best quotes on the internet; Because he enjoyed to the full a life that most would kill for. Villalobos is the antithesis of the ungrateful, tired and unenthusiastic DJ’s who are unable to appreciate the magnificence of their success (Scuba).

DJ Marky (Pele)

dj marky, slinkiemusic, techno, bass, music, featurepele, techno, bass, slinkiemusic, dnb, feature, culture

I think it’s fair to say that DJ Marky has had a similar impact on the world of drum and bass that Pele has had on the world of football. As with the footballing behemoth, DJ Marky is a beloved figure in his profession, known for his creativity, skill and lovable personality… I bet Pele couldn’t scratch a turntable upside down though.

Bodddika (Jaap Stam)

boddika, techno, dark, dnb, slinkiemusic, feature, culturejaap stam, boddika, techno, dark, dnb, music

Because they’re both bald as fuck…. Obviously

Fuck it, lets just turn over to BBC Two and pretend we give a fuck about Andy Murray again.

Everyone loves a sporty slinkie

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A Few Festivals That Give You Less.. Cunt… For Your Cash

Now not to mention any names, but we’ve heard a fair bit of negative feedback on a certain Manchester festival. Obviously, we were in Nottingham at the time but our little spies have talked of a festival void of atmosphere, community and general decency. Not to mention the terrible attack that just has no fucking place at a music festival… Disgusting.

Anyway we try not to dwell too much on what’s shit in the world, but if your festival does end up being ruined by fake tanned gorrilla hooligans and a fuck load of Topshop brought Bhindi’s, it would be nice not to have spent a whole wage packet on it, yea?

So, we’re here to be your pals today. Here’s a few festivals that are cheap and shouldn’t end up being shit this year.

The Beat Herder Festival

beat herder, slinkie, techno, blog, feature, elabor8, festival, culture

Boasting an eclectic and wholesome selection of DJ’s, The Beat Herder seems to us like a festival on the brink of large success, and that is the best time to go to any festival really. Modest ticket prices at £126 for 3 days, you can’t really go wrong.

Kendal Calling

kendal calling, slinkie, techno, festival feature

Think of this as like a cheaper alternative to Bestival (Which has slowly increased its capacity and ticket prices over the last few years). The organisers have really put their minds into how to curate a lineup for everyone, whilst keeping a niche and cult appeal. Acts like Suede and Mr Scruff hint at a mainstream audience, whilst avoiding the potential for non credibility and mass dickhead appeal. Tickets at a very reasonable £129.

Zoo Project Festival

zoo project, festival, slinkie, techno, feature, culture

Late in the year festivals are always a good bet, because after everyone else is winding down from their summer you still have something to look forward to. Zoo project captures the eclectic, yet specific tastes of the underground dance music fan, booking acts with such as Groove Armada and A Guy Called Gerald shows an organisation with its finger very much on the pulse. Three days for only £89!

Gottwood

Gottwood, slinkie, festivals, techno, elabor8, revaux, drum and bass

A really tasty looking festival, again just on the edge of some real success we feel. As far as DJ’s go, this is really one for the heads. Drum and Bass royalty such as Calibre alongside the legendary Zero 7 show a serious in depth knowledge and understanding of what the die hard’s know and crave. £150 quid is no price for it really.

 

Hope this helps, don’t have your hard earned cash wasted on a festival full of oxygen thieves.

 

Everyone loves a helpful neighborhood slinkie

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“Yea Fuck It, Lets Just Start A Record Label”…. Read First

slinkiemusic label tips

So it’s probably been about a year or so since we decided fuck it, we can start a record label can’t we? Yea why not, its all digital nowadays and as long as we have decent tunes people will love it. Piece of piss. Well no, not exactly.

 

The thing is, the logistics of starting a label are pretty simple really. Get artwork sorted (Everyone knows a skint graphic design undergraduate who will do it for the price of a draw), get set up with a distributor who will only take 15 percent, then just set up all your social media. Kids stuff. What sorts the men from the boys though we’ve realised, is your promotion and your marketing.

slinkierecordlabel music

So, here’s our top tips if you’re looking to start a label.
Have Your Releases Planned In Advance

Releasing an EP always takes longer than you imagine. Something will always go wrong, the artist might have second thoughts or distribution may be delayed etc and you need to be prepared for these measures. You also need to make sure you have plenty of time to send your music to all those important DJ’s and bloggers who will hopefully take you to a credible level.

Have Many, Many Friends

When starting out as a label or club night or any sort of musical entity, the best thing you can have it friends in the right places. You need to go to relevant club nights and try and meet the residents, promoters, slaggy club girls who are sleeping with the DJ’s etc. You never know what door’s networking can open.

Be Realistic

Even if you have managed to sign a 4 track EP from a new, young and undiscovered Richie Hawtin, you should expect to make almost no money from music sales. The best you can hope for is some decent press coverage and DJ interest which builds your brand, any profit involved should be a bonus which is then put right back into pushing the next release. If your music is good, the money will come. Be patient.

Stay Consistent

This should be an ethos that you apply to all aspects of your label. Your music, Your social media voice, Your blog, Your branding.. Everything. If you try to push a progressive, hip, nu-wave style sound and then release a standard 4×4 house track, people won’t really understand what you are. Know your niche and own your niche. You’re better off totally seducing 1% than failing to cater for 100%.

Love Your Label

There is a lot of work involved but we have found running a label truly rewarding. Having a brand that’s yours gives you something to be truly proud of, so dont settle for less. Only release music you Love, how are you supposed to convince others to buy your music if you have no passion for it yourself.

Everyone Loves A Helpful slinkie

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Troxler’s Rant and a Luke-Warm Response

Troxler, slinkie, Laidbackluke, Beef, EDM, Culture, techno

Not the first pair to have a little tiff about the changing face of Dance music, Seth Troxler and Laidback Luke have sparked lively debate on the argument as old as time. The glamorization and LED saturation of popular electronic music.

Never one to mince his words then, Troxler had a right go at the EDM world for how festival’s have become more about cake than culture, as well as lashing out at global megastar Avicci for his alleged cunt like treatment of nursing staff. To be honest, bar a few assumptions and over-simplifications we found ourselves agreeing with him. We particularly liked his ideas about how EDM is becoming a culture of excess and economic gain.

Laidback Luke then proceeded to argue with about as much conviction and ignorance as Nigel Farage at a jerk chicken stand.

“Its about the rage. It’s about the rave. Don’t forget, we raved as kid’s too”. Yes Luke that’s fine, but the problem is when this rave/rage culture spill’s out into some of the nights that haven’t been ruined yet. At festivals in particular this can be hard to avoid, and whilst we welcome new fans to the world of techno and drum and bass etc, some of this behaviour will inevitably be damaging.

Luke’s defence of Aoki is also laughable. We genuinely believe that after the scenes at Ultra, Aoki’s defence has sort of become non-existent, yet Luke tries to justify his behaviour with some weak link to Aoki’s old days in a punk band…. He’s not any more though is he? So he should keep his cake for sunday afternoon when he’s relaxing with his filthy rich relatives.

 

What are we thinking on this then?

Original article can be found here.

Everyone loves an opinionated slinkie.

 

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Oh Sorry, Am I Not Allowed To Listen To Burial?

Music Elitism slinkie culture edm underground

Right now then, we are not on a position of power. We can’t really do much other than moan. So thats exactly what we’re going to do. We do love a good moan, but we feel like we are losing the war on this one.

Our problem, is the attitudes that we are starting to see in a lot (admittedly not all) of underground music fan cultures. Music elitism HAS GOT to stop. It is an attitude that’s just hilariously full of contradictions and hypocrisy, and what’s worse, our culture is just becoming a caricature of the music snob image that the V Festival crowd label us as.

This video is really shit and not funny.. But unfortunately, it’s how we are starting to look.

Now we understand that underground music has always been tribal, thats a massive part of the scene and we would be stupid to ignore it. But it doesn’t have to be a part of our scene to turn up our noses at people who used to listen to trance, then dubstep, now house & techno. Just because you used to feel special because none of your classmates had ever heard of Levon Vincent, does not mean these musician’s don’t deserve a shot at a decent living for making their music. Guess how that happens? Yep, with popularity and new fans!

Everyone was a newbie to the scene once, why do we feel the need to exclude and migrate like a flock of hipster geese as soon as Mr Fred Perry polo walks into our rave? If these fan’s are so shallow, soon they will move onto something else, and then you can carry on and boast that you stayed true to your favourite music and really boast some dedication.

One Last thought

No matter how progressive you are, no matter how individual your tastes are.. There will always be someone edgier than you. So what if they were to sneer at you for listening to their favourite artists? You would tell them to get over themselves, right?

Maybe one day they will quote me on that shit
Everyone loves an opinionated slinkie

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